April 20 – 4/20 in the calendar – is World Cannabis Day. But this date is not chosen at random, there is a story behind 4/20 about a cloak-and-dagger juvenile struggle against something that was illegal and unjust.
The history of the term 420 began on a day like any other day in 1971. The place was San Rafael High School, California. Here, we find a group of teenagers who called themselves The Waldos who met after school at 4:20 for smoking marijuana. The story goes that the Waldos found a hand-drawn map that supposedly located a crop of marijuana in Point Reyes, northwest of San Francisco. The Waldos made the decision to find this place for themselves. They established to meet as usual, based on schedules and school activities, at 4:20 pm to smoke marijuana in the statue erected in honor of Louis Pasteur. So the Waldos would not have to be so explicit, “4:20 Louis” was the password provided for the appointment. The Waldos never found the field but, over time, the term 4:20 gained popularity and it started working like a secret code, unknown to parents and teachers, bringing together the friends to smoke a joint.
Today, the 420 expression forms a big part of the cannabis culture language. The acronym encompases unity and identity for a culture. No longer is it just a local code word for students, it has become an international symbol. It is a fact that 4:20 holds an enormous sociological and cultural weight as well. Involving multiple meanings such as solidarity, commitment, complicity and the pro-legalization fight for marijuana among all members of the community.
These kids, who are all now over 50 years, began a peaceful and silent struggle. They demonstrated that there is a reason behind our actions; Like the Waldo’s. we all have something that drives us, something that inspires us and we will call that something our “why”. The Waldo’s why was having fun. As a consequence (and without being very aware of it), they fired a parting shot that gave start to the normalization of cannabis movement. In the U.S., states like Colorado, Washington and very recently Alaska have officially legalized recreational marijuana sales and many more states have some form of cannabis accessibility on the books. Furthermore the legal cannabis industry grew 74% to $2.7 billion last year. This is according to research from marijuana-focused venture capital firm The ArcView Group.
The Kannaway movement is more than just about dollars and cents. Our why is about changing lives for the better. Within our first 88 days of operation, Kannaway issued nearly $1,000,000.00 USD in commission and attracted more than 70,000 enrollees. We are very proud of those accomplishments and the fact that our mission to educate the masses on industrial hemp’s applications in the everyday lives of consumers is catching on.
Kannaway Nation, we have shared with you the story behind 420 and the Waldo’s why; we also shared Kannaway’s why with you; now there is just one thing missing and the french would call that your raison d’etre. What is the driving force behind your efforts, commitment and hard work? What is your reason to be in Kannaway? Kannaway wants you to share your why with us.