Despite the infamous love-hate relationship with social media, did you know that there are a staggering 4.20 billion social media users globally - nearly 54% of the total global population!

Top 5 Social Media Platforms Globally

1.      Facebook

2.      YouTube

3.      WhatsApp

4.      Facebook Messenger

5.      Instagram

Facebook remains the champion social media channel globally (surprising right?), although this varies between countries.  Perhaps it’s no surprise that Video content is the best performing for engagement, lead generation and education.

Interesting 2021 insights:

·        Men spend 40% more time consuming online video content as compared to women

·        6 out of 10 people prefer watching online video content compared to television

·        Video marketers get 66% more qualified leads per year

·        72% of customers said they would rather learn about a product or service by way of video

·        Video is shared 1,200% more than links and text combined

We would like to encourage you to create your own video content and send to us for use on the official Kannaway social channels.  Here are some ideas on content that you could create:

·        How-to/Explainer videos – maybe you have a favorite recipe with CBD Oil?

·        New products – your thoughts and experience of new products

·        Event announcements/reminders/recordings

·        Go Live – say thanks, give congrats, rank achievement, your inspiration

·        Testimonial – your product experience and building your Kannaway business

·        Behind the scenes – family/office set up/working from the beach or anywhere!

When recording, most people prefer to watch a video when filmed with the phone horizontally. It’s also a good idea to ensure you record at the highest possible resolution. Remember, when you WhatsApp a video, or send on Messenger, it will automatically reduce the resolution – so it’s best to start with the most optimum quality possible.

Kannaway’s Executive Vice President, Todd Morrow will pick his favorite video, and best performing video each month and send a special gift to the Entrepreneur.  Take action today and submit your video!

Where to send your content?

Please send your videos, animations are also welcome, to sofiap@kannaway.com for approval by Kannaway compliance and where required we will add subtitles.

All boats rise together – right? Your content could really help another Entrepreneur, and their’s could help to reach your audience too! So, let’s link arms and together share authentic videos and drive the mission to place hemp in every home.

Follow the Kannaway social media channels using the links in the footer of the Kannaway website.