Compliance Reminder #5 – Kannaway Brand & Logo
We
value your continuous effort and commitment you put into building your
business. It is thanks to you that Kannaway continues to grow. We want you to
help us protect the business we have built together, and we can only do so by
staying compliant with local & international regulations, as well as with
the high internal standards we set for ourselves.
For those
of you who might have missed some important guidelines, we all need to uphold,
let us kindly remind you that they can be found in Frequently Asked
Questions, Terms
& Conditions, Policy
&Procedures as well as in the Marketing
Do’sand Dont’s guide.
Today,
let us bring your attention to the legitimate use of Kannaway logo,
Kannaway-branded graphics and to protecting the brand we’ve built together.
As
Kannaway Brand Ambassador, you are welcome to use all official,
Kannaway-branded materials for marketing purposes. We encourage you to use your
Replicated-Site as your default go-to site you share with your customers and
prospects. Note that you can customize your own Replicate Site HERE.
If a Brand Ambassador desires
to independently design a website that uses the names, logos, or product
descriptions of Kannaway or otherwise promote (directly or indirectly) Kannaway
products or the Kannaway opportunity, they must abide by the following:
a)
Independently designed websites, including all text, images, video, and
amendments or changes to the website, must be approved by the Kannaway
Compliance Team before publication;
b)
Edits to a Brand Ambassador’s independently designed website are subject to the
same restrictions as are listed for the approval of a new independently
designed website.
c)
Independently designed websites may not contain the trademark name “Kannaway”
or other company trade names in any URL;
d)
Independently designed websites must comply with all Kannaway Compliance
standards and guidelines;
e)
Independently designed websites must display “Independent Brand Ambassador”
clearly at the top of the website page;
f)
Brand Ambassadors may not alter existing Kannaway materials for their
independently designed website.
g)
Brand Ambassadors may not sell Kannaway products on their independently
designed websites. All product sales and new Brand Ambassador enrolments must
be directed to a Brand Ambassador’s Kannaway replicated website.
Finally, in addition to displaying the ‘Independent Brand Ambassador’
information, the websites and social media accounts designed or set up by Brand
Ambassadors cannot use names or phrases suggesting they are official branches
of the company, such as ‘Kannaway Austria’ or ‘Kannaway Budapest’– in short, Brand
Ambassadors cannot use “Kannaway” in the title of the account, domain name, URL.
If you have any questions or doubts, or if you want to submit your independent
website for verification, please contact our Compliance department under compliance@kannaway.com .
The
above-mentioned guidelines also apply to any social media accounts you set up
operating in an Independent Brand Ambassador capacity.
Let us also
highlight the necessity of using the Kannaway-approved materials, incl. our
logo, in their original, unaltered form. If you choose to use these
materials to create your own graphics, i.e. social media shareables with
Kannaway logo, please make sure they do not show any non-Kannaway products, nor
suggest any medical use of our products. In any case, such materials should
always be approved by Kannaway Compliance department before publishing. Note
that Kannaway Compliance department can monitor Brand Ambassadors’ social media
accounts or independent websites to ensure the compliant use of our brand.
Please be
mindful that all above-mentioned rules and regulations have been put in place
to protect our brand. By altering the pre-approved marketing
materials in any way, Brand Ambassadors can not only effectively undermine the
tremendous effort their fellow BAs have put into building the brand; they can
also be violating EU and local copyright protection laws and regulations
protecting the trademarks.
As a
Brand Ambassador, it is your responsibility to help us to protect the brand by
ensuring you operate your business adhering to the rules. Should you have any
doubts on how to conduct your business in a compliant and efficient way, you
can always rely on the official marketing resources provided by Kannaway, such
as the Marketing Do’s and Dont’s guide
and your Replicated Websites which you can access via your Back Office.
We
hope that this short reminder will help you in maintaining the excellence of
your work. Should you have any further doubts or questions, do not hesitate to
contact our offices, we are at your disposal.