In an article titled Of Stalk and Stem: Kannaway’s Growth Story, Direct Selling Magazine takes a close look at Kannaway’s immense success over the past couple years. Direct Selling Magazine is the leading periodical covering news and companies within the direct selling industry.
In a feature article in the magazine’s October issue, Direct Selling Magazine author Brittany Glenn interviewed Kannaway CEO Blake Schroeder to get insight into our company’s recent success.
This success comes in spite of, or perhaps because of, the controversial nature of cannabis. “All I have to do is tell someone I’m in the cannabis industry and immediately they want to talk to me. Whether it’s because they agree or disagree. People have strong opinions, and so you can start a conversation and then educate people. That’s what we’re doing.” Schroeder told the magazine.
Kannaway was the first direct selling company to distribute hemp-derived CBD products to a nationwide audience. “We were the first direct selling company to launch a CBD product,” Schroeder says. “We’re really pioneers in this space, and we have all the quality standards in place.” As the first in the CBD supplement industry, Kannaway and its parent company first developed many of the quality control processes now used industry wide.
Schroeder notes that Kannaway presents a unique opportunity for anyone to get into the cannabis industry on the ground floor. He told the publication that “This is a way for people to get involved in the cannabis industry by simply registering as a Kannaway Brand Ambassador, getting some great products and being able to educate the world.”
The magazine also explores Kannaway’s unprecedented growth over the past two years. Since Schroeder took the reigns as Kannaway CEO in 2016, the company has experienced 70 times growth and added thousands of new Brand Ambassadors in the US and the EU.
The Kannaway corporate team has also grown since 2016. Schroeder told the magazine, “Since March of 2016, we have worked hard to earn a solid reception and reputation in the direct selling industry. Given my contacts in the industry, I’ve been able to recruit a great corporate team with lots of experience from big companies to come join us.”
This growth is expected to continue. “You can ask anybody whether the cannabis industry is going to be bigger five years from now than it is today and there’s no question that it will be,” Schroeder says. “Laws are changing in our country and every state, and that’s happening around the world. And it’s in the news every single day. It’s really exciting to be a part of.”